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	<title> &#187; Branding</title>
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		<title>Is the New Tonight Show the New Coke of the &#8217;10s?</title>
		<link>http://monikercreative.com/blog/2010/01/is-the-new-tonight-show-the-new-coke-of-the-10s/</link>
		<comments>http://monikercreative.com/blog/2010/01/is-the-new-tonight-show-the-new-coke-of-the-10s/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:16:31 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=459</guid>
		<description><![CDATA[____________
1.14.09 :: If you haven&#8217;t been stimulated by any photon emitting devices for the past few week, then you&#8217;ve missed the NBC/Conan drama on TV. What I find more important is the Facebook page, &#8216;I&#8217;m with Coco&#8217;, who&#8217;s purpose is simply to show support for the orange-haired comedian after his ejection from his current Tonight [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can condiments have causes?</title>
		<link>http://monikercreative.com/blog/2009/09/brand-proclimation/</link>
		<comments>http://monikercreative.com/blog/2009/09/brand-proclimation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 13:33:00 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Statements]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[Miracle Whip]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=356</guid>
		<description><![CDATA[9.24.09:: I am all for brand banner statements. I find these professions of faith empowering. However, I get a little uneasy when it has to deal with a condiment. Take in exhibit A:
This proclamation speaks to the product feature and ties in the audience. Day 1 stuff of any creative assignment, really. Now, may I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sticky Social Media, Literally</title>
		<link>http://monikercreative.com/blog/2009/08/sticky-social-media-literally/</link>
		<comments>http://monikercreative.com/blog/2009/08/sticky-social-media-literally/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 13:43:15 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social media for seniors]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=258</guid>
		<description><![CDATA[8.05.09 :: These days social media is bigger than MJ&#8217;s funeral coverage, and rightly so. A brand can actually participate in a two way conversation with it&#8217;s fans easily. All it has to do is find people that have a reason to talk and nurture that relationship. This is usually done by soliciting feedback,  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Possibility before reality</title>
		<link>http://monikercreative.com/blog/2009/06/possibility-before-reality/</link>
		<comments>http://monikercreative.com/blog/2009/06/possibility-before-reality/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 15:18:47 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=200</guid>
		<description><![CDATA[6.24.09- If you&#8217;ve been following this blog, you&#8217;ve probably noted my fascination with e-paper. Well, a group of students at Art Center shared my interest and created a site and a series of videos that demonstrate how a new newspaper might work at Beyond the Fold.

As you might guess, the first question people might ask [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Post Palm Pre Hype</title>
		<link>http://monikercreative.com/blog/2009/06/post-palm-pre-hype/</link>
		<comments>http://monikercreative.com/blog/2009/06/post-palm-pre-hype/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 13:41:12 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Palm Pre]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=194</guid>
		<description><![CDATA[6.8.09 :: I know what you&#8217;re thinking– we so very desperately needed another smartphone. The iPhone has the market cornered with excellent usability and the most 3G users, Google&#8217;s G1 is popular among the open source community and Blackberry&#8217;s got a handle on enterprise level solutions. So, if you&#8217;re the late entry, the only thing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Friend or friend icon?</title>
		<link>http://monikercreative.com/blog/2009/05/friend-or-friend-icon/</link>
		<comments>http://monikercreative.com/blog/2009/05/friend-or-friend-icon/#comments</comments>
		<pubDate>Wed, 06 May 2009 17:52:50 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[friendship]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=159</guid>
		<description><![CDATA[We have recently seen a dramatic shift in the definition and responsibilities of friendship. According to Time Out Chicago, we are more likely to call people our friends without really defining them as real friends. Some sites like Facebook and Twitter have made friendship equivalent to replying to a status update.  And even Dentyne is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web 3.0 Prognostication</title>
		<link>http://monikercreative.com/blog/2009/04/web-30-prognostication/</link>
		<comments>http://monikercreative.com/blog/2009/04/web-30-prognostication/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:32:27 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 3.0]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=131</guid>
		<description><![CDATA[4.13.09 :: With all the gaffs being thrown around about the future of social media and internet, we&#8217;ve decided to add our two sense in about web 3.0.
Most people agree that both web 1.0 and 2.0 can be broken down into content, functionality and style. Web 1.0 was about pushing information through fact driven brochureware [...]]]></description>
		<wfw:commentRss>http://monikercreative.com/blog/2009/04/web-30-prognostication/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Blunt Embrace</title>
		<link>http://monikercreative.com/blog/2009/03/truth-in-advertising/</link>
		<comments>http://monikercreative.com/blog/2009/03/truth-in-advertising/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:11:45 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=123</guid>
		<description><![CDATA[3.30.09:: We&#8217;ll admit, we love errant, blunt advertising– pieces that speak plain truth to an audience that has organically become fans of a brand. This awareness is probably one of the great merits of branding. Recently, I came along this poll while on Facebook:
Pretty spot on, right? Absolutely. Unfortunately, efforts of fast food outlets to [...]]]></description>
		<wfw:commentRss>http://monikercreative.com/blog/2009/03/truth-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Economic Soma?</title>
		<link>http://monikercreative.com/blog/2009/02/economic-soma/</link>
		<comments>http://monikercreative.com/blog/2009/02/economic-soma/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:56:36 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer confidence]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=78</guid>
		<description><![CDATA[2.09.09:: Times are tough. Unemployment&#8217;s up, politicians are struggling for an economic IV and, worse still, consumer confidence continues to dip. So, how do you sell yourself to a group of fenced in, regretfully cautious people? Stay positive. Get people to revel in the innocence of fun, make them feel good about what they have [...]]]></description>
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		<slash:comments>0</slash:comments>
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