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	<title> &#187; Creative Trends</title>
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		<title>Is the New Tonight Show the New Coke of the &#8217;10s?</title>
		<link>http://monikercreative.com/blog/2010/01/is-the-new-tonight-show-the-new-coke-of-the-10s/</link>
		<comments>http://monikercreative.com/blog/2010/01/is-the-new-tonight-show-the-new-coke-of-the-10s/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:16:31 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=459</guid>
		<description><![CDATA[____________
1.14.09 :: If you haven&#8217;t been stimulated by any photon emitting devices for the past few week, then you&#8217;ve missed the NBC/Conan drama on TV. What I find more important is the Facebook page, &#8216;I&#8217;m with Coco&#8217;, who&#8217;s purpose is simply to show support for the orange-haired comedian after his ejection from his current Tonight [...]]]></description>
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		<title>Can condiments have causes?</title>
		<link>http://monikercreative.com/blog/2009/09/brand-proclimation/</link>
		<comments>http://monikercreative.com/blog/2009/09/brand-proclimation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 13:33:00 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Statements]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[Miracle Whip]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=356</guid>
		<description><![CDATA[9.24.09:: I am all for brand banner statements. I find these professions of faith empowering. However, I get a little uneasy when it has to deal with a condiment. Take in exhibit A:
This proclamation speaks to the product feature and ties in the audience. Day 1 stuff of any creative assignment, really. Now, may I [...]]]></description>
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		<title>Chicken &amp; Egg Say Hello to Idea &amp; Execution</title>
		<link>http://monikercreative.com/blog/2009/07/chicken-egg-say-hello-to-idea-execution/</link>
		<comments>http://monikercreative.com/blog/2009/07/chicken-egg-say-hello-to-idea-execution/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:42:51 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=237</guid>
		<description><![CDATA[
7.27.09:: It&#8217;s no secret, I subscribe to the religion of the Big Idea. One of our main tenets- idea before execution. Which is why I initially screamed heresy when I read &#8220;If Execution Is What Matters, Where Does That Leave Ideas?&#8220; The article forwarded the thought that ideas are merely a launchpad for execution and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My dad vs. Twitter</title>
		<link>http://monikercreative.com/blog/2009/05/my-dad-hates-twitter/</link>
		<comments>http://monikercreative.com/blog/2009/05/my-dad-hates-twitter/#comments</comments>
		<pubDate>Tue, 26 May 2009 16:11:50 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Big Idea]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=172</guid>
		<description><![CDATA[5.26.09 :: To be fair, I don&#8217;t expect my dad to jump in a ring with Jack Dorsey,  anytime soon. Though we have had multiple Sunday dinner conversations about Twitter&#8217;s hype and ROI. In his own words,&#8221;People need to start realizing these are just tools, not ideas.&#8221; Given his 20+ years in the biz [...]]]></description>
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		<title>Ready, Set, Different</title>
		<link>http://monikercreative.com/blog/2009/03/ready-set-different/</link>
		<comments>http://monikercreative.com/blog/2009/03/ready-set-different/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 13:47:29 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Moniker Creative]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=106</guid>
		<description><![CDATA[3.16.09 :: At Moniker, we&#8217;ve always believed being different is good and being amazing is great. The difference between the two is often about timing. Point in case:
This Pepsi ad breaks one of the immutable laws of food advertising– appetite appeal. Or does it? In a saturated industry where slapstick humor and lifestyle photography are [...]]]></description>
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		<title>Economic Soma?</title>
		<link>http://monikercreative.com/blog/2009/02/economic-soma/</link>
		<comments>http://monikercreative.com/blog/2009/02/economic-soma/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:56:36 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer confidence]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=78</guid>
		<description><![CDATA[2.09.09:: Times are tough. Unemployment&#8217;s up, politicians are struggling for an economic IV and, worse still, consumer confidence continues to dip. So, how do you sell yourself to a group of fenced in, regretfully cautious people? Stay positive. Get people to revel in the innocence of fun, make them feel good about what they have [...]]]></description>
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		<title>Extra Brand Perception</title>
		<link>http://monikercreative.com/blog/2009/02/extra-brand-perception-creative-trends-01/</link>
		<comments>http://monikercreative.com/blog/2009/02/extra-brand-perception-creative-trends-01/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 19:57:57 +0000</pubDate>
		<dc:creator>Monte</dc:creator>
				<category><![CDATA[Creative Trends]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://monikercreative.com/blog/?p=39</guid>
		<description><![CDATA[2.4.09 :: When was the last time a brand engaged all 5 of your senses (short of buying the product)? Probably not recently. Up until now, brands have been very adept at engaging people with interactive social media (Facebook) and entertainment (HBO&#8217;s voyeur project). These utilize sight and, sometimes, sound. However, some brands have added [...]]]></description>
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